Laurens Borrey

Operations Executive @ Better Stack

This site exists for exactly one application — Operations Executive @ Better Stack

Five years running my own companies.
Ready to run operations for yours.

I’m Laurens Borrey — Belgian founder-operator. This site exists for a single application: Operations Executive at Better Stack. Everything below is evidence, not adjectives.

Read my CV ↓ borreylaurens@gmail.com

The numbers first

3
cities in our first 3 years — a world-first for community colivings
$800K
raised from investors, two rounds
40
staff across two countries
300+
Google reviews, 4.7–4.8 rating
3
legal entities: MX · CO · BE

Your “Who you are” list, with receipts

✓
“You were previously responsible for and operated a business.”
Co-founded Co404 Coliving (2021) — 3 cities in Mexico & Colombia, ~110 guest capacity. Also founded Maka Hostel + 5 tourism properties (2023), and Travel404, a booking-engine SaaS (2026). All still running.
✓
“You hired before and let people go before.”
40 staff today across two countries. Hired managers, cleaners, marketers, developers. Fired when needed — including this month. It never gets fun. I do it anyway.
✓
“AI is part of how you work… when to reach for Claude Code and when for Cursor.”
Stronger claim: my companies are operated by AI agents I direct. Financial reconciliation, marketing analytics, a full website rebuild, revenue-anomaly alerts — one person plus agents doing a department’s work. The model your job post describes is my production setup. (Details below.)
✓
“You’ve done business in the US. Over e-mail and over phone.”
Daily since 2020 — 80% of my guests are American/Canadian, and I did support + team lead (20+ people, promoted in 2 months) at Pathable, a US events platform.
✓
“Fast decisions with incomplete information… never let things fall through the cracks.”
Hospitality in Latin America is a masterclass: payment providers freezing accounts, visa runs, floods, staff drama at 2am — while investors expect their monthly report. It arrived every month.
✓
“You’re based in Europe. You can fly to Prague often.”
Belgian (EU), relocating back to Europe — Spain. Prague is a short direct flight from Barcelona or Brussels. Yes.
✓
“Used to getting some work done over the weekends. That’s just how you’re wired.”
I own a hospitality business. Weekends are the product. My git history and my booking dashboards agree.
✓
“You read this and think: I would’ve written a better job description.”
No — it’s good. But I did build a better application.

Reading applications is boring and tedious. If you’d like a 2-minute break, I built you a game — come back whenever.

(Yes, I know you already have your own runner game. Consider this the Belgian fork — keep the uptime, jump the incidents. And unlike yours, mine has an incident included.)

The CV, right here (no download needed)

Laurens Borrey
Founder · Operator
borreylaurens@gmail.com
+52 967 194 2006
Oaxaca, MX → relocating to Spain (EU)
LinkedIn · Belgian — EU work rights
Languages
Dutch ●●●●●
English ●●●●●
Spanish ●●●●●
French · German ●●●●●
Education
Bachelor of Civil Engineering
Thomas More University, Belgium
2013–2016
English is my daily working and personal language since 2020 — 80% of my customers are American or Canadian.
Founder-operator who has spent five years doing every task in your Operations Executive description — with his own money on the line.
Co-Founder · Co404 ColivingMX & CO · Mar 2021 – present
  • 3 cities in 3 years — the first community coliving in the world to scale this fast; ~110 guest capacity, 300+ Google reviews at 4.7–4.8
  • Raised ~$800K USD across two rounds (2023, 2024); ongoing investor relations
  • 40 staff in two countries — hiring, contracts, payroll, and firing 🙁
  • Legal entities in Mexico, Colombia, Belgium — compliance, tax, banking, cross-border payments
  • Operations run through AI agents (Claude): reconciliation, analytics, anomaly alerts, full website rebuild
Founder · Travel4042026 – present
  • Booking-engine SaaS (web embeds + app) processing real reservations for multiple properties
Founder & CEO · Maka HostelOaxaca · May 2023 – present
  • Hostel + 5 tourism properties, directed not day-to-day managed — things I build run without me
Support Specialist → Team Lead · PathableRemote, US · Jun 2020 – Aug 2021
  • Online conference platform; promoted to lead a 20+ person team within 2 months

The AI-native part, concretely

What “hiring AI agents on day one” looks like when it’s already real

My Claude-based agent has API access to our property-management system, banks, Google Ads, Meta, GA4 and WordPress. It doesn’t just answer questions — it operates:

# a normal week for my agent:
✓ reconciled PMS revenue vs bank deposits across 3 currencies — flagged a 4.9% gap
✓ found the exact date an ads restructure tanked bookings (-52.9% in one location)
✓ rebuilt our entire website: 20+ pages, booking engine embeds, SEO, review system
✓ recovered 23 dead URLs from a botched migration → set up 301s on live
✓ proved a “traffic collapse” was actually a UTM reclassification, not lost demand
[WARN] candidate.currently_equity_holder=true — willing to operate someone else’s machine
[INFO] alerts route to: borreylaurens@gmail.com · escalation policy: none needed, he answers
# my job: judgment, priorities, and the phone calls AI can’t make

This is the operating model for your ops role — one accountable human, agent leverage everywhere. I won’t need the ramp-up; I’ll bring the playbook.